Driving Your Digital Growth with Data-Driven Strategies.
Digital Marketing that Delivers Traffic, Engagement, and Conversions.
Boosting Your Brand’s Online Presence with Proven Marketing Solutions
Profile
- Experienced Digital Marketing Professional with over 10 years of expertise in SEO, PPC, and content marketing.
- Proven ability to develop and execute data-driven digital marketing strategies that increase website traffic, improve search engine rankings, and boost customer engagement.
- Skilled at building lasting relationships with stakeholders across industries, while driving lead generation and conversion optimisation.
- A strategic business developer and sales leader, focused on delivering measurable results that expand market presence and increase revenue.
- Passionate about leveraging SEO best practices, social media marketing, and digital transformation to drive business growth
Experience
Digital Marketing Professional, Freelance, UK, Germany, Saudi Arabia, 2015 – 2024
Achievements
- Managed business projects related with digital transformation.
- Improved SEO, Contract manufacturing and packaging industries. Performed audits, targeted requirements for page content changes. Traffic increased by over 35 % on a 12 month period.
- Redesigned web site and upgraded with eCommerce capabilities. Automation of member enrollment, payment, integration of live feeds and member communication.
- Carried out PPC campaigns with Google Ads and Meta Ads.
- Designed and implemented social media marketing plan and executed for newsletters, Facebook and Instagram, which in turn increased membership base by 40 % over a 12 months period.
Sales Director Europe, Middle and Far East, NCR, Germany, 2013 – 2015
Achievements
- Led sales efforts and commercial development in non US markets
- Closed sales and achieved sales objectives at 143 %, 51+M USD closed
Director Business Development, SITA B.V., Germany, 2007 – 2013
Achievements
- Developed business opportunities and cooperation relationships with the objective of growing the airport solutions pipeline. Led, managed and negotiated complex bids and contracts.
Project Manager, SITA B.V., Germany, UAE, 2000 – 2007
Achievements
- Provided leadership to the project management team.
- 95 % on time delivery, 2 % use of contingency, 97 % customer satisfaction
Skills
- Generative AI
- SEO Audit and Ranking
- PPC Google and Amazon
- Social Media Marketing
- UX Design and Web Integration
- Email Marketing and CRM
- Data Analysis
- Project Management
- Business Development and Sales
Tools
- ChatGPT
- SEMRush
- Canva
- Meta advertising: Facebook and Instagram
- Mailchimp
- Monday
- SalesForce
- HubSpot
Portfolio
Rebranding
e-Commerce
Digital References
- SEO: Framptons, Contract Manufacturing for the dairy industry
- Rebranding / Digitalisation / e-Commerce / Social Media: Thirsk and Sowerby Harriers Running Club
- eCommerce / PPC: Superfood Mills, distribution of fresh produce
Training
- Digital Marketing C3, Basecamp, 2024
- Circular Economy and Sustainability Strategies, Cambridge University, 2023
- COVID-19 Operational Planning Guidelines, WHO, April 2020
- Risk Management, University of Waterloo
- Strategic Selling, Miller Heiman
Qualifications
- PG Cert in Business Administration, University of Ottawa, Canada
- PG Cert in Computer Sciences, Algonquin College, Canada
- BA in Accounting, Universidad Católica Santa María, Perú
Languages
English
German
Spanisch
French DELF2
Passions
- Misti Sky Race, Arequipa, Perú: 1st in age category, November 2023
- World Mountain Masters Running Championships, Madeira, Portugal: Gold Medal, September 2023
- Participant CRAFT Mountain Bike Transalp: 720 km, Germany, Austria, Italy, 2012
- Rescue Diver, Jeddah, Saudi Arabia, 2018
- London Marathon Finisher: 4:03, April 2023
